The cause is unclear
You know the business could perform better, but several problems appear connected.

BHGI reviews seven connected areas of the business and produces a score out of 100, supported by evidence and confidence checks. The report shows what is working, what needs attention and the priorities management should address first.
BHGI is for owners and senior leaders who want a structured, evidence-based view of the business before committing more time, money or management capacity.
You know the business could perform better, but several problems appear connected.
Different leaders have different explanations for what is slowing progress.
You are considering investment, recruitment, technology or another stage of growth.
Seven connected angles
The assessment looks across the business because poor information, unclear ownership or limited capacity in one area can quickly affect cash, customers, delivery and growth elsewhere.
01
Is the business clear about where it is going and how it will compete?
02
Are responsibilities, priorities and important decisions clear?
03
Does the business have the capacity and skills required for its plans?
04
Is growth supported by good market insight, a clear sales process and reliable customer demand?
05
Does the offer solve the right problem and deliver value consistently?
06
Can work move through the business with the right control, quality and ownership?
07
Does technology enable the strategy without creating unmanaged risk?
BHGI uses a defined question set, fixed scoring rules and evidence checks so results are consistent and explainable. AI may help organise information and draft explanations, but it cannot change answers, scoring rules or the calculated result.
45 factors
45 factors assessed through up to 135 scored items, routed according to the business context and respondent role.
Seven-angle profile
Where the business is strong and where growth is exposed
Merit's offer and customer value are stronger than the operating and financial controls supporting delivery.
Seven-angle scores
Dashed lines show the start of the Established and Growth-ready bands.
Detailed Breakdown
| Angle | Focus | Score | Band | Weight | Points |
|---|---|---|---|---|---|
| A1 | Direction | 68 | Established | 14% | 9.52 |
| A2 | Alignment | 55 | Established | 14% | 7.72 |
| A3 | Demand | 64 | Established | 16% | 10.28 |
| A4 | Value | 73 | Growth-ready | 12% | 8.81 |
| A5 | Execution | 52 | Established | 14% | 7.28 |
| A6 | Control | 48 | Established | 14% | 6.72 |
| A7 | Future readiness | 51 | Established | 14% | 7.14 |
A report is only useful when it improves a decision or changes what happens next. If you need help implementing the priorities, BTIO can turn the agreed actions into a managed improvement programme.